Tag: IP Geolocation

3 Reasons for Online Shopping Cart Abandonment and How Geo IP Targeting Can Address Them

3 Reasons for Online Shopping Cart Abandonment and How Geo IP Targeting Can Address Them

Almost 70% of shopping carts are abandoned upon checkout, based on 41 different studies. In light of this, checkout optimization should be a top priority for e-commerce websites to reduce the number of cart abandonment, and, therefore, missed revenue opportunities.

Think about this example: Out of more than 20 million e-commerce sites all over the world, 10 customers found your online store and liked your products enough to put some of them in their shopping carts. When they reach the checkout page, around seven decide to abandon their carts, leaving only three actual paying customers. Either the seven people changed their minds entirely or they decided to buy from a competitor.

It’s hard enough to make an e-commerce website stand out from the millions that offer similar products. It’s equally challenging to convince customers to stay and complete purchases. It is, however, not impossible.

In this article, we examined three reasons for cart abandonment according to the Baymard Institute and how geo IP targeting can help solve the problem by offering a smoother online shopping experience.

Improving Managed Security Service Provision with a GeoIP Database

Improving Managed Security Service Provision with a GeoIP Database

A data breach can have a lasting impact on an affected organization, with consequences ranging from reputation damage to loss of customer trust and staggering legal fines that result from lawsuits and settlement fees. Recent studies estimate the cost of a data breach caused by malicious attacks at $4.45 million. More than 70% of U.S. users also said that they’d avoid a company that does not sufficiently secure its data.

When it comes to securing your crown jewels and customer data, safeguarding all possible attack entry points should be a top priority. Organizations today must employ proactive and multilayered approaches to security that cover all their bases—endpoints, network, and data storage (whether in-house or cloud-based).

One way of ensuring sufficient protection is through a managed security service provider (MSSP) that uses a GeoIP database such as IP Geolocation Data Feed. This post offers some specific recommendations.

Securing your remote work environment with domain name reputation lookups and more

Securing your remote work environment with domain name reputation lookups and more

The coronavirus infection is having a temporary but dramatic effect on the life of many people all around the world. Working from home has been gaining popularity anyway, especially in the IT sector. In spite of that, there are still many companies which insist on traditional offices and working hours. There can be a rationale behind that – for instance, confidential business is better done under more verified circumstances. However, many companies just insist on the conventional approach for lack of experience and trust.

Web Content Personalization through IP Geolocation API

Web Content Personalization through IP Geolocation API

Ranking higher in search engines is the ultimate goal of website owners and developers. Although ranking algorithms are quite complex, we know that user experience (UX) also plays a significant role in them. Google and other search engines mainly want users to be happy or at the very least, satisfied, which not only entails giving them what they are searching for but also ensuring they have a positive experience.

UX as a ranking factor was confirmed in 2017 when low-quality websites that were laden with ads dipped in search ranking. Web pages that don’t give users what they need despite high rankings in the past may see a decline if their content quality drops.

Building an Effective Omnichannel Retail Strategy with GeoIP Database Lookup

Building an Effective Omnichannel Retail Strategy with GeoIP Database Lookup

Most retailers nowadays harness the power of the Internet to reach a broad range of consumers. But it doesn’t mean e-commerce has made physical facilities redundant. In fact, many shoppers like to use both channels, sometimes even nearly real time to complete a purchase.

For instance, some might “window shop” online to quickly evaluate alternatives and availabilities but then buy in-store so they can make sure a chosen product fits their needs. Or, on the contrary, they might check out physical items first but end up ordering online out of convenience.

How to Optimize E-Commerce Personalization Strategies with a GeoIP API

How to Optimize E-Commerce Personalization Strategies with a GeoIP API

With so much hype, it’s no wonder that personalization is getting harder to ignore for e-commerce businesses. Consider these statistics:

  • By 2020, smart personalization engines will facilitate a 15% profit increase among online businesses.
  • 48% of U.S. consumers prefer to buy products from brands that “always” personalize their shopping experiences.
  • 83% of marketers who hit their revenue goals had personalization budgets.
  • 74% of consumers respond negatively to irrelevant content.

Smart marketers know that the shotgun approach is dead. Personalization is the new black, and they need to get on board if they want a conversion lift.

IP Geolocation API: Increasing Mobile App Engagement Using Location Intelligence

IP Geolocation API: Increasing Mobile App Engagement Using Location Intelligence

Mobile app development is on the rise, and there is no stopping it, perhaps, as a result of an increase in the number of device users, which has now reached 3.7 billion. To date, around 5 million mobile apps are available, with tons more in the works.

Even so, engagement seems elusive, as only 32% of users use an app more than 10 times before losing interest. How then can app developers compete for users’ attention and increase engagement?

Location intelligence may be the answer. And in this post, we’ll touch briefly on what the said intelligence is and how it can increase mobile app engagement through push notifications.

IP Geolocation API: Intensifying 4 Location-Based Marketing Tactics

IP Geolocation API: Intensifying 4 Location-Based Marketing Tactics

At a time when the world has become a vast global village thanks to technology, marketers are going in a different direction – local instead of global as they found location-based marketing effective in generating more business and converting buyer impulses into sales. A study revealed that 84% of organizations saw an increase in their location data-based marketing campaigns’ effectiveness.

The key to achieving the benefits of location-based marketing is accurate, high-quality location data, which IP Geolocation API can provide. The location data that the API returns include a particular IP address’s country code, region, city, postal code, latitude and longitude, Internet service provider (ISP), Autonomous System Number (ASN) type, time zone, and other associated domain names if any.