Tag: geoip

3 Reasons for Online Shopping Cart Abandonment and How Geo IP Targeting Can Address Them

3 Reasons for Online Shopping Cart Abandonment and How Geo IP Targeting Can Address Them

Almost 70% of shopping carts are abandoned upon checkout, based on 41 different studies. In light of this, checkout optimization should be a top priority for e-commerce websites to reduce the number of cart abandonment, and, therefore, missed revenue opportunities.

Think about this example: Out of more than 20 million e-commerce sites all over the world, 10 customers found your online store and liked your products enough to put some of them in their shopping carts. When they reach the checkout page, around seven decide to abandon their carts, leaving only three actual paying customers. Either the seven people changed their minds entirely or they decided to buy from a competitor.

It’s hard enough to make an e-commerce website stand out from the millions that offer similar products. It’s equally challenging to convince customers to stay and complete purchases. It is, however, not impossible.

In this article, we examined three reasons for cart abandonment according to the Baymard Institute and how geo IP targeting can help solve the problem by offering a smoother online shopping experience.

Improving Managed Security Service Provision with a GeoIP Database

Improving Managed Security Service Provision with a GeoIP Database

A data breach can have a lasting impact on an affected organization, with consequences ranging from reputation damage to loss of customer trust and staggering legal fines that result from lawsuits and settlement fees. Recent studies estimate the cost of a data breach caused by malicious attacks at $4.45 million. More than 70% of U.S. users also said that they’d avoid a company that does not sufficiently secure its data.

When it comes to securing your crown jewels and customer data, safeguarding all possible attack entry points should be a top priority. Organizations today must employ proactive and multilayered approaches to security that cover all their bases—endpoints, network, and data storage (whether in-house or cloud-based).

One way of ensuring sufficient protection is through a managed security service provider (MSSP) that uses a GeoIP database such as IP Geolocation Data Feed. This post offers some specific recommendations.

Building an Effective Omnichannel Retail Strategy with GeoIP Database Lookup

Building an Effective Omnichannel Retail Strategy with GeoIP Database Lookup

Most retailers nowadays harness the power of the Internet to reach a broad range of consumers. But it doesn’t mean e-commerce has made physical facilities redundant. In fact, many shoppers like to use both channels, sometimes even nearly real time to complete a purchase.

For instance, some might “window shop” online to quickly evaluate alternatives and availabilities but then buy in-store so they can make sure a chosen product fits their needs. Or, on the contrary, they might check out physical items first but end up ordering online out of convenience.

How to Optimize E-Commerce Personalization Strategies with a GeoIP API

How to Optimize E-Commerce Personalization Strategies with a GeoIP API

With so much hype, it’s no wonder that personalization is getting harder to ignore for e-commerce businesses. Consider these statistics:

  • By 2020, smart personalization engines will facilitate a 15% profit increase among online businesses.
  • 48% of U.S. consumers prefer to buy products from brands that “always” personalize their shopping experiences.
  • 83% of marketers who hit their revenue goals had personalization budgets.
  • 74% of consumers respond negatively to irrelevant content.

Smart marketers know that the shotgun approach is dead. Personalization is the new black, and they need to get on board if they want a conversion lift.

How to Perform a GeoIP Lookup in Flask

If you’re building a website (or API) using Flask, it’s often useful to know where your visitors are coming from: the US, the EU, someplace else? The process of locating a web user is typically referred to IP geolocation, and unfortunately, it isn’t simple.

The reason it isn’t easy to get IP geolocation data is that there is no standard mapping of IPs -> location data. Most companies get this data by purchasing it from GeoIP aggregators that piece together lots of different bits of information to build an accurate database of IP geolocation data.

GeoIP data is typically comprised of:

How to Perform a GeoIP Lookup in Express.js

If you’re building a website (or API) using Express.js, it’s often useful to know where your visitors are coming from: the US, the EU, someplace else? The process of locating a web user is typically referred to IP geolocation, and unfortunately, it isn’t simple.

The reason it isn’t easy to get IP geolocation data is that there is no standard mapping of IPs -> location data. Most companies get this data by purchasing it from GeoIP aggregators that piece together lots of different bits of information to build an accurate database of IP geolocation data.

GeoIP data is typically comprised of: