Email validation is one of the most potent measures to ensure that digital marketers’ messages get through to their intended recipients. But amid the rise in cybercrime and fraud, the practice has become more than that. Today, email validation is also a means for infosec professionals to vet senders to make sure that opening their messages won’t lead to a compromise.
Email validation has also turned into a viable option for streaming service providers to prevent fake or fraudulent subscribers from gaining access to the content they’re unauthorized to view. Amid this backdrop, organizations would do well to add bulk email verification to their standard business protocols. Here is why.