Based on research data, the global email user base will be increasing by 2-3% every year until it reaches 4.4 billion users in 2023. So, more than ever, email marketers need to be able to answer the following questions: Are all the email addresses in my recipient lists valid? Will my messages be able to reach intended recipients or not? Also, do any of my collected addresses have ties to malicious activity?

Each day, users send an average of 54 billion legitimate emails across the globe. Interestingly, a whole lot more malicious spam messages get sent, averaging 302.99 billion a day. When threats are everywhere, the mere act of opening spam could lead to becoming the next victim of phishing or an even more sinister attack.

On the other side of the fence, meanwhile, marketers are worried that their messages may not reach the right people. A lot of organizations suffer from high bounce and low open rates, with adverse effects on their marketing efforts. Sadly, no matter how great your campaigns are, if your emails do not reach loyal customers or leads of interest, your efforts are bound to go down the drain.

To alleviate these and other issues, organizations need a means to be able to check the validity of email addresses they come in contact with. So, email verification with products such as Email Verification Lookup or its counterparts Email Verification API or Email Verification Bulk API can be integral to any company’s successful and efficient operations. To illustrate how these tools work exactly, we listed down five supported email checks in this post.

Download PDF version of this blog post