Category: Marketing

How to Check Domain Name Availability and Safety

How to Check Domain Name Availability and Safety

One of the most important moments of building your online presence is creating the name of your domain. In the digital sphere, the domain is your address and your identity. Before you settle for a domain, however, you have to jump through a few hoops.

You may think of a perfect name only to discover that it’s already taken or too similar to another brand’s domain. You may find that the perfect domain name is available but you cannot afford it. So how do you find the middle ground between originality, availability and affordability? More importantly, how do you avoid winding up with a domain name you may regret? With a little bit of brainstorming and research. We’ll show you how.

How to Check Site Activity & Validity with Domain and IP Intelligence Tools

How to Check Site Activity & Validity with Domain and IP Intelligence Tools

In an industry that increasingly gets more competitive every day, a seller’s reputation matters a lot. As personal selling is not possible online, e-commerce sites rely on several factors to establish consumer trust. Among them are reviews, which compensate for the lack of face-to-face transactions. In fact, 90% of consumers stated that positive reviews influence their purchasing decisions. Consistency in terms of the quality of one’s product and services also plays a crucial role in fostering trust.

But because digital commerce is cut-throat, online merchants sometimes resort to whatever it takes to maintain their share of the profits—even if they tarnish someone else’s reputation in the process. For instance, some sell replicas and pass them off as authentic items. They may also impersonate legitimate businesses on your site or manipulate product search results with blackhat marketing techniques. Finally, with the right exploit tools, some even manage to hijack someone else’s brand, starting with products and the target’s account.

This tutorial instructs users on performing vendor website assessments with enterprise-grade domain and IP intelligence solutions to prevent rogue sellers from abusing e-commerce platforms. But before we go on, let’s first deconstruct the reasons behind website audits.

4 Practical Usages of a Newly Registered & Just Expired Domains Database

4 Practical Usages of a Newly Registered & Just Expired Domains Database

Imagine a world without domain names. While it is possible to live in one, the majority of people would have a hard time memorizing sets of numbers instead of names. If you want to visit google[.]com, for example, you would need to type in 172[.]217[.]11[.]14 every single time – not to mention that this IP address might change every time Google changes the way it deploys its web server network. But you get the point. People would need to memorize several series of numbers so they can shop, pay bills, and get in touch with people from across the globe online.

We dare say that without domain names, the online world would not be flourishing as it is now. The domain name industry in itself is also thriving, with thousands of domains bought and registered every day. Verisign disclosed that during the fourth quarter of 2019, it closed 362.3 million domain name registrations across all top-level domains (TLDs).

With that enormous number, how can you monitor new domain names? That is where Newly Registered & Recently Expired Domains Data Feed comes in handy. But perhaps a more pressing question is why there should be a need to monitor domain names, notably, newly registered ones? We addressed these questions in this post, starting with the practical usages of having a newly registered domain list or database.

Web Content Personalization through IP Geolocation API

Web Content Personalization through IP Geolocation API

Ranking higher in search engines is the ultimate goal of website owners and developers. Although ranking algorithms are quite complex, we know that user experience (UX) also plays a significant role in them. Google and other search engines mainly want users to be happy or at the very least, satisfied, which not only entails giving them what they are searching for but also ensuring they have a positive experience.

UX as a ranking factor was confirmed in 2017 when low-quality websites that were laden with ads dipped in search ranking. Web pages that don’t give users what they need despite high rankings in the past may see a decline if their content quality drops.

7 Ways Domainers Can Benefit from Bulk Domain Checking

7 Ways Domainers Can Benefit from Bulk Domain Checking

The Internet real estate market is growing at an unprecedented rate and so is the demand for premium domains. That’s a good thing for domainers though, which also means there is a need to be creative and efficient in securing the most sought after domains to invest in. There are different tools that can help with this purpose, but a Bulk WHOIS API, in particular, can turn out invaluable to streamline domain bulk searches.

Why Should Domainers Use Bulk WHOIS API?

Solutions like Bulk WHOIS API provide domainers with vital domain ownership details in the least amount of time. With it, they can quickly obtain several domains’ registration and expiration dates, owner details, and other relevant information at once.

How to Preserve Your Brand Value by Checking the DNS History of Your Domains

How to Preserve Your Brand Value by Checking the DNS History of Your Domains

Brand trust is the hard currency of any business. In fact, customers cite brand trust as the top reason why they would buy from a retailer, according to a 2018 consumer insights survey. Employees are also most productive when they work for a brand they trust. What’s more, in a climate of trust, companies can forge new partnerships and achieve milestones.

Unfortunately, most organizations overlook a critical element when building trust — brand protection. Despite the heavy emphasis on marketing strategies, it appears that most companies remain unprepared for attacks on their brand. Intellectual property violations and fraud, for instance, can gravely hurt a company’s brand image, reputation, and value. One tool that can help in this area is a DNS database.

How to Check & Improve the Reputation of Your Domain

It has never been easier to build a website and online business. You can create a site from scratch and start promoting and selling your product in a matter of hours. Amazing as this is, such convenience also has a dark side. Cyber-criminals can do that just as easily. They can infect your website with malware or mimic its appearance to lure your unsuspecting customers. Running a website became a technically challenging matter: web server software, content management systems and other digital tools all have their vulnerabilities. There are malicious requests impinging at every website in every minute looking for the possibility of taking control over it. One successful attack could destroy your business completely.

Building an Effective Omnichannel Retail Strategy with GeoIP Database Lookup

Building an Effective Omnichannel Retail Strategy with GeoIP Database Lookup

Most retailers nowadays harness the power of the Internet to reach a broad range of consumers. But it doesn’t mean e-commerce has made physical facilities redundant. In fact, many shoppers like to use both channels, sometimes even nearly real time to complete a purchase.

For instance, some might “window shop” online to quickly evaluate alternatives and availabilities but then buy in-store so they can make sure a chosen product fits their needs. Or, on the contrary, they might check out physical items first but end up ordering online out of convenience.