Category: FAQs

How to Check Site Activity & Validity with Domain and IP Intelligence Tools

How to Check Site Activity & Validity with Domain and IP Intelligence Tools

In an industry that increasingly gets more competitive every day, a seller’s reputation matters a lot. As personal selling is not possible online, e-commerce sites rely on several factors to establish consumer trust. Among them are reviews, which compensate for the lack of face-to-face transactions. In fact, 90% of consumers stated that positive reviews influence their purchasing decisions. Consistency in terms of the quality of one’s product and services also plays a crucial role in fostering trust.

But because digital commerce is cut-throat, online merchants sometimes resort to whatever it takes to maintain their share of the profits—even if they tarnish someone else’s reputation in the process. For instance, some sell replicas and pass them off as authentic items. They may also impersonate legitimate businesses on your site or manipulate product search results with blackhat marketing techniques. Finally, with the right exploit tools, some even manage to hijack someone else’s brand, starting with products and the target’s account.

This tutorial instructs users on performing vendor website assessments with enterprise-grade domain and IP intelligence solutions to prevent rogue sellers from abusing e-commerce platforms. But before we go on, let’s first deconstruct the reasons behind website audits.

How to Clean Your Email List with the Help of Email Verification Software

How to Clean Your Email List with the Help of Email Verification Software

Email marketing remains one of the most effective marketing channels, with an average return of investment (ROI) of between 38:1 to 44:1. It has been helping organizations improve their customer acquisition and retention.

Several surveys show that emails drive purchases, and that around 17.75% of email clickthroughs convert to sales, a figure that has been gradually increasing over the years. However, email marketing comes with limitations and pitfalls, too.

Email marketers must thus understand that, to succeed, campaigns need to reach their intended targets, which is made possible by maintaining a clean email list.

IP Geolocation API: Increasing Mobile App Engagement Using Location Intelligence

IP Geolocation API: Increasing Mobile App Engagement Using Location Intelligence

Mobile app development is on the rise, and there is no stopping it, perhaps, as a result of an increase in the number of device users, which has now reached 3.7 billion. To date, around 5 million mobile apps are available, with tons more in the works.

Even so, engagement seems elusive, as only 32% of users use an app more than 10 times before losing interest. How then can app developers compete for users’ attention and increase engagement?

Location intelligence may be the answer. And in this post, we’ll touch briefly on what the said intelligence is and how it can increase mobile app engagement through push notifications.

How IP Lookup Geolocation Can Improve App Development

How IP Lookup Geolocation Can Improve App Development

App developers find it particularly challenging to make sense of user behavior. Often, users install apps out of curiosity and only use most of them once or twice before completely forgetting about them. Alternatively, they will uninstall these apps right after their curiosity is satisfied.

One way for app developers to increase user engagement and retention is by incorporating IP geolocation into their creations. By maximizing geolocation data, app developers can know their users better in a non-obtrusive manner as well as better figure out what stimulates retention.

How to Fend Off DNS Attacks with DNS Reverse Lookup Tools

How to Fend Off DNS Attacks with DNS Reverse Lookup Tools

You might be aware of how much Domain Name System (DNS) attacks can cripple organizations and their online properties. The 2019 Global DNS Threat Report by IDC confirms this, stating that the average cost of a DNS attack has risen by 49% since last year to $1.27 million. Companies also reported that it takes their teams more than a day to fix breaches, thus drastically affecting operations and revenues.

Today, we’ll examine the worst DNS incidents to date and how a DNS reverse lookup tool like DNS Lookup API can help organizations build up domain intelligence against them.

Brand Monitor and Brand Alert API: How to Combat Brand Misrepresentation in the Retail Fashion Industry

Brand Monitor and Brand Alert API: How to Combat Brand Misrepresentation in the Retail Fashion Industry

Misrepresentations together with negative brand equity are probably the biggest nightmares of today’s most prominent companies — and more often than not, that’s connected to cybersecurity and data breaches.

 

For example, the latest stats show that one in every 99 emails you get each day has ties to a phishing attack, the majority of which come laced with malware specially crafted to harvest victims’ financial credentials or use popular brands as social engineering bait.

 

Filtering web traffic with IP Geolocation

How Traffic Filtering Works using IP Geolocation

The cyber threat landscape changes daily. These days, it’s the real people that are launching spam attacks and other malicious activities against networks. Traditional security measures that have previously been effective against various forms of attack are no longer adequate. With the growing number of sophisticated attacks, new security measures are needed.

Ways to use Reverse DNS and IP Lookup tools

5 Ways to Use Reverse IP Lookup Tools to Generate New Clients

There are more than three billion people around the world accessing the internet each day. Many of these internet users are looking for specific products and services. And within this growing pool of internet shoppers are potential customers looking for what you are specifically offering.

 

How do you tap into this great pool of prospective clients? The trick is in devising ways to market your products and services to the people who are most likely to want or need them. Smart online businesses use server-based web analytics tools that allow them to examine their traffic and identify the buying trends and patterns of their customers. One of the increasingly popular analytics tools is the reverse DNS system.