Category: ecommerce

How to Check Site Activity & Validity with Domain and IP Intelligence Tools

How to Check Site Activity & Validity with Domain and IP Intelligence Tools

In an industry that increasingly gets more competitive every day, a seller’s reputation matters a lot. As personal selling is not possible online, e-commerce sites rely on several factors to establish consumer trust. Among them are reviews, which compensate for the lack of face-to-face transactions. In fact, 90% of consumers stated that positive reviews influence their purchasing decisions. Consistency in terms of the quality of one’s product and services also plays a crucial role in fostering trust.

But because digital commerce is cut-throat, online merchants sometimes resort to whatever it takes to maintain their share of the profits—even if they tarnish someone else’s reputation in the process. For instance, some sell replicas and pass them off as authentic items. They may also impersonate legitimate businesses on your site or manipulate product search results with blackhat marketing techniques. Finally, with the right exploit tools, some even manage to hijack someone else’s brand, starting with products and the target’s account.

This tutorial instructs users on performing vendor website assessments with enterprise-grade domain and IP intelligence solutions to prevent rogue sellers from abusing e-commerce platforms. But before we go on, let’s first deconstruct the reasons behind website audits.

4 Practical Usages of a Newly Registered & Just Expired Domains Database

4 Practical Usages of a Newly Registered & Just Expired Domains Database

Imagine a world without domain names. While it is possible to live in one, the majority of people would have a hard time memorizing sets of numbers instead of names. If you want to visit google[.]com, for example, you would need to type in 172[.]217[.]11[.]14 every single time – not to mention that this IP address might change every time Google changes the way it deploys its web server network. But you get the point. People would need to memorize several series of numbers so they can shop, pay bills, and get in touch with people from across the globe online.

We dare say that without domain names, the online world would not be flourishing as it is now. The domain name industry in itself is also thriving, with thousands of domains bought and registered every day. Verisign disclosed that during the fourth quarter of 2019, it closed 362.3 million domain name registrations across all top-level domains (TLDs).

With that enormous number, how can you monitor new domain names? That is where Newly Registered & Recently Expired Domains Data Feed comes in handy. But perhaps a more pressing question is why there should be a need to monitor domain names, notably, newly registered ones? We addressed these questions in this post, starting with the practical usages of having a newly registered domain list or database.

Web Content Personalization through IP Geolocation API

Web Content Personalization through IP Geolocation API

Ranking higher in search engines is the ultimate goal of website owners and developers. Although ranking algorithms are quite complex, we know that user experience (UX) also plays a significant role in them. Google and other search engines mainly want users to be happy or at the very least, satisfied, which not only entails giving them what they are searching for but also ensuring they have a positive experience.

UX as a ranking factor was confirmed in 2017 when low-quality websites that were laden with ads dipped in search ranking. Web pages that don’t give users what they need despite high rankings in the past may see a decline if their content quality drops.

7 Ways Domainers Can Benefit from Bulk Domain Checking

7 Ways Domainers Can Benefit from Bulk Domain Checking

The Internet real estate market is growing at an unprecedented rate and so is the demand for premium domains. That’s a good thing for domainers though, which also means there is a need to be creative and efficient in securing the most sought after domains to invest in. There are different tools that can help with this purpose, but a Bulk WHOIS API, in particular, can turn out invaluable to streamline domain bulk searches.

Why Should Domainers Use Bulk WHOIS API?

Solutions like Bulk WHOIS API provide domainers with vital domain ownership details in the least amount of time. With it, they can quickly obtain several domains’ registration and expiration dates, owner details, and other relevant information at once.

Building an Effective Omnichannel Retail Strategy with GeoIP Database Lookup

Building an Effective Omnichannel Retail Strategy with GeoIP Database Lookup

Most retailers nowadays harness the power of the Internet to reach a broad range of consumers. But it doesn’t mean e-commerce has made physical facilities redundant. In fact, many shoppers like to use both channels, sometimes even nearly real time to complete a purchase.

For instance, some might “window shop” online to quickly evaluate alternatives and availabilities but then buy in-store so they can make sure a chosen product fits their needs. Or, on the contrary, they might check out physical items first but end up ordering online out of convenience.

How to Optimize E-Commerce Personalization Strategies with a GeoIP API

How to Optimize E-Commerce Personalization Strategies with a GeoIP API

With so much hype, it’s no wonder that personalization is getting harder to ignore for e-commerce businesses. Consider these statistics:

  • By 2020, smart personalization engines will facilitate a 15% profit increase among online businesses.
  • 48% of U.S. consumers prefer to buy products from brands that “always” personalize their shopping experiences.
  • 83% of marketers who hit their revenue goals had personalization budgets.
  • 74% of consumers respond negatively to irrelevant content.

Smart marketers know that the shotgun approach is dead. Personalization is the new black, and they need to get on board if they want a conversion lift.

How Using WHOIS-Powered Tools Can Get You Ahead of E-Commerce Fraud

How Using WHOIS-Powered Tools Can Get You Ahead of E-Commerce Fraud

This coming holiday season, online retailers must remain vigilant as e-commerce fraudsters are certainly going to work harder than ever to take advantage of the throngs of shoppers sure to flock online.

The steady rise in e-commerce sales through the years makes online retailers lucrative targets for fraud. Last year’s Black Friday sales total reached $6.2 billion, while the Thanksgiving online revenue reached $3.7 billion. Even Alibaba’s recent Singles Day sales total reached $31 billion. 

Predictions also state that the worldwide e-commerce sales revenue is poised to reach $4.9 trillion by 2021. While these figures are great for retailers, they also tell cybercriminals they have a lot to gain from preying on e-commerce sites.

Enhancing Digital Rights Management By Using IP Geolocation Database and Feeds

As online streaming service providers strive to meet the demand for more digital content in the form of movies, music, books, and software, they also face a significant challenge to remain profitable — copyright protection.

In 2017, Statista found a total of 300 billion visits to media piracy sites, approximately 36% of which was for TV series and the rest for film and music. Pirates duplicate copyrighted content and distribute it at lower prices or even for free. In most cases, the pirates earn from pay-per-view streaming and pay-per-click (PPC) advertising.